He will be joined by Andy Floyd as chief finance officer, Kate Greville as head of PR and communications, and Stewart Davies, the new group operations director.
GG Hospitality said the team has been tasked with “expanding the business and elevating its growing portfolio of brands”.
They include Hotel Football, Cafe Football, GG Events and Catering and the upcoming five-star boutique hotel, Stock Exchange Manchester.
Former co-owner and CEO of Malta based Island Hotels Group, Zahra (pictured) was involved in taking the group public and subsequently managed its sale to International Hotel Investments (IHI).
“Joining a unique and ambitious company like GG Hospitality is very exciting.
“As part of a new business model and with the support of Stewart, Andy and Kate, as well as the extremely talented wider team, I’m looking forward to driving continued growth and am fully committed to leading the business and the brand into its next level of expansion.”
Neville and Giggs added: “Our new executive team is made up of experts in their fields.
“Winston is an experienced CEO and an outstanding leader. He brings a track record of reshaping businesses while simultaneously driving outstanding financial performance.
“Stewart has been instrumental in the success of the business since he started working with us in 2015, while Andy and Kate have produced exceptional results throughout their prospective careers.
“We’re looking forward to seeing what the next chapter will bring for GG Hospitality.”