Macdonald Manchester pioneers group’s virtual tours of its hotels

macdonald manchesterTHE Macdonald Manchester Hotel has become one of the first hotels in the country to offer prospective guests virtual tours of the property.

It is among seven of the group’s portfolio which can be explored through 360-degree online tours.

Using high resolution photography and infrared technologies, online visitors can  walk through the front door, explore the lobby, bars and restaurants, see the full range of bedrooms and even take a stroll in the grounds.

Information hotspots appear on screen allow for direct booking of rooms and restaurant tables.

The inclusion of floor plans gives conference organisers a unique tool for planning seminars, arranging accommodation for guests, locating break-out sessions and hospitality.

Lyn MacDonald, Group Marketing Director, said: “At Macdonald Hotels & Resorts we are embracing this fantastic technology to provide our customers with a more interactive and immersive experience online.

“By using state of the art photography and filming techniques, we’ve managed to bring Macdonald Manchester Hotel to life, with our 360 degree tours, to provide an excellent taste of what guests will experience when they arrive.”

Keith McMahon of Venue View Virtual Tours, who is working with Macdonald Hotels & Resorts to create the online tours, added: “The benefits, from significantly increased meetings and events business to more direct room bookings, is significant.

“Meeting and event organisers can now instantly see multiple setups and layouts in 3D, as well as being able to explore all rooms in detail without having to visit in person.

“Independent travellers are also able to view facilities and now have a clear idea about the hotel and bedrooms before arrival.”

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