“Rachel’s leadership qualities and extensive experience in place marketing and tourism in the North West made her an ideal candidate for the role and for advancing our ambitions and plans for Lancashire,” said chair of the board Tony Attard OBE (pictured).
“I’m very much looking forward to working with Rachel and embarking together on a number of significant projects for the county.”
McQueen joins the organisation from Marketing Cheshire where she held the role of tourism director and she previously worked at Marketing Manchester as director of marketing and deputy chief executive.
“I’m delighted to have been given the opportunity to lead Marketing Lancashire and firmly believe that this organisation is one of the best-placed in the country, to set the standard for future destination management Organisations and for strategic place marketing,” she said.
“Previous leadership has clearly set the direction of travel and made significant ground and I am confident that my skills and experience will enable me to build on this success.”