Blackpool launches its ‘most spectacular’ ever tourism season

icon blackpoolBLACKPOOL has officially launched its 2018 tourism season in confident style with claims it will be the “most spectacular” ever.

It comes with the announcement of three new major visitor attractions as part of the resort’s £100m investment drive.

They include a £16m rollercoaster, ICON, which will open at the Pleasure Beach soon and is the UK’s first double launch rollercoaster.

A newly-completed £5m elephant house at Blackpool Zoo, will provide breeding and conservation facility for a new herd of Asian elephants.

And a new and interactive Marvel Comics super-heroes attraction within Madame Tussauds will open in time for Easter.

Gillian Campbell, deputy leader of Blackpool Council, said: “Apart from the investment in new attractions and tourism infrastructure, 2018 promises to be the most spectacular season of live entertainment in living memory.”

In addition to major annual tourism events such as the two-day Blackpool Air Show, World Fireworks Championship Blackpool, and the Switch-On of the Illuminations, summer 2018 will also include a series of live outdoor music concerts on the Tower Festival Headland.

Performances are planned from stars including Britney Spears, Kenny Rogers, and Boyz II Men.

Blackpool will once again host the UK’s only Nickelodeon SLIMEFEST shows over the October half-term, with performances already lined up by the likes of Diversity and US YouTube phenomenon, JoJo Siwa.

Councillor Campbell added: “The 2018 season promises to be an incredibly exciting one given the sheer scale of investment that is being made in the visitor economy.”

Marketing of the destination will be led by VisitBlackpool, Merlin Entertainments and Blackpool Pleasure Beach, supported by other key partners.

It includes a £600,000 campaign under the Blackpool Has It All theme which will feature a new TV advert as well as extensive digital and PR activity.

 

 

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