Students in the BA Honours courses for both International Hospitality Management and International Tourism Management at UCLan were given a “behind the scenes” look at the running of the hotel by general manager Daniel Rich.
This included sales and business development, conference, banqueting and restaurant operations, bedroom accommodation and team management.
After the visit, each student will carry out an environmental analysis to assess the hotel’s business and, based upon this, they will produce a business development report with suggested and justified recommendations.
The hotel has also been working with Inspira, a careers and enterprise company, to help roll out its local Lancashire network of enterprise advisers which include Mr Rich.
“I’m a firm believer in investing and training young people to help them develop their careers and potentially prepare them for a role in the hospitality industry,” he said.
“It’s vital that we give them the skills they need to be able to develop a strong career path and allow them to understand what it’s like in the reality of running a business.
“Both the work we are doing with UCLan and Inspira provides young people with the practical knowledge they need to be able to make an informed choice about their careers.”