Hickory’s Smokehouse group reports 15% increase in sales

hickory's smokehouseDEEP South style restaurant group Hickory’s Smokehouse, founded in Chester by Neil McDonnell eight years ago, has reported sales of £16.6m for its most recent financial year – up 15% on the previous period.

The group has restaurants in Chester, West Kirby on the Wirral , Rhos-on-Sea in North Wales, Burton Green near Coventry, Wall Heath in the West Midlands, Castle Bromwich near Birmingham and Southport, which only opened last month.

The Wall Heath site was devastated by a fire in August 2016 but successfully reopened in July, 2017.

Managing director John Welsh said: “We are very pleased with the latest figures, particularly as this period covers the Wall Heath fire and its aftermath.

“In challenging market conditions, we hope to be able to continue to expand and look forward to welcoming more guests and communities to the authentic Hickory’s experience.”

McDonnell added: “The figures are a small indication of just how hard all of our team work to ensure that our guests get the very best experience possible. In many ways, the current climate is extremely tough for hospitality businesses.

“We have been hit by extortionate rate rises and many of our raw ingredient costs have gone up but we will not allow this to affect our commitment to quality or investment in our team.”

Source: Chester restaurant group Hickory’s tops sales of £16m


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