Businesses have until Monday, March 5, to apply for a record 18 awards including the new accolade for Culture & Heritage Experience.
A 19th award, the Bernard Gooch Award, will be selected by Cumbria Tourism’s Executive Board and members to recognise an outstanding personal contribution to Cumbria’s visitor economy.
Categories range from small guesthouses, restaurants and self-catering units, to larger hotels, visitor attractions and wedding venues.
The finalists will be chosen by an independent panel of tourism experts later this spring, with the main awards ceremony taking place in the summer.
Gill Haigh (pictured), managing director of Cumbria Tourism, said: “Our tourism businesses offer the highest quality to visitors, and the Cumbria Tourism Awards are a fantastic way for businesses to showcase the quality of what they do to the wider world.
“To win, or be shortlisted for an award, is a fantastic way to demonstrate how tourism operators are investing not only in their products and services, but also in their staff and ultimately their customers.
“The whole process of entering the awards can also help to gather invaluable feedback and insights into a business and how it can grow, develop and innovate for the future.”