The founder and chairman of hotel developer and operator Signature Living strives to give jobs to people from working class and disadvantaged backgrounds.
Kenwright (pictured), who grew up in inner city Liverpool, oversees his company’s employment and training social mobility programme, which has resulted in hundreds of young people securing long-term employment.
“There’s a perception that working class people don’t want to work anymore, or that they think they’re too good for certain jobs. Some employers treat people from disadvantaged backgrounds like bombs ready to go off,” he said.
“In reality, if you give someone a good job with the prospect of learning new skills, and with opportunities for advancement, you will find that they will work hard and do themselves proud.
“We don’t want people who sit behind a desk all day, we want motivated people who are mad enough to be brilliant: and believe me, there are loads of them in Liverpool.”
Linda Riley, founder of the European Diversity Awards, added: “Liverpool is a thriving cultural city, but it’s also home to some of the most socioeconomically deprived areas in the country.
“Getting a good job is the best way of pulling yourself out of a bad situation, so it’s great to see Lawrence and his firm offering hundreds of jobs and training opportunities to working class people, including those from disadvantaged backgrounds.”