TD4 Brands boosts nationwide roll-out with Shake Lab openings

boost juiceCHESHIRE based TD4 Brands – the company behind Boost Juice and The Shake Lab – has announced a new wave of openings as part of its nationwide roll-out programme.

A further six The Shake Lab stores are being opened over the next four months including Meadowhall, Sheffield, at Westfield, Stratford, London, and then in Bristol, Birmingham, Glasgow and Leicester early next year.

To support the roll-out the Business Growth Fund has invested more than £4m in the company since its initial investment in 2013. Barclays has provided £650,000 of funding to support the expansion.

TD4 was founded by Richard and Dawn O’Sullivan in 2007 soon after the multi-million pound sale of their first business Millies Cookies to catering group Compass.

“Over the past 10 years our team has worked tirelessly to deliver a fantastic product and brilliant service to our customers, whom we never take for granted, and have made our brands, Boost and The Shake Lab, what they are today,” said Richard O’Sullivan.

“It’s tremendously exciting to be rolling-out The Shake Lab into so many new locations. We operate in a really competitive market sector and are proud that The Shake Lab has been so well-received by consumers since we launched it at the Trafford Centre in Manchester in late 2015.

“Like Boost Juice, The Shake Lab is a vibrant, fun and delicious concept, which we believe has significant growth potential.

“We are always rigorous in our approach to new locations and we firmly believe in developing long-term, mutually beneficial relationships with landlords and shopping centre operators.”

Dawn O’Sullivan added: “2017 is our 10th anniversary and one of the many highlights for us was voted 2017 Food & Drink Retailer of the Year by customers at the intu Trafford Centre, where we have three Boost stores.”

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