A focal point was the Lake District being awarded UNESCO World Heritage Site status, as well as offering forum members the chance to meet new Chinese tourism industry contacts and raise awareness of the area and how businesses can best serve Chinese travellers.
“This was another valuable opportunity to showcase what the Lake District has to offer and how our member businesses are collaborating to offer more creative itineraries for the Chinese market,” said forum chair Jennifer Cormack from Windermere Lake Cruises.
“The Lake District China Forum is bringing our tourism industry expertise and offering together to build relationships with the Chinese and promote the destination more effectively.
“Putting on these events in the capital allows us to maintain direct face to face contact with influential Chinese market tour operators and decision-makers.”
Marketing director Colin Fox (pictured) of English Lakes Hotels Resorts & Venues, added: “Another key aspect of this activity is to ensure that we introduce new products and attractions to Chinese tour operators as they come on stream.”