She was most recently director of marketing and recruitment at the University of Cumbria and her previous jobs include a senior local government position for Lancaster City Council and four years as North West Public Relations Manager for the National Farmers’ Union.
“One of my top priorities will be looking at how we reach out to new and emerging markets both domestically and internationally, drawing on the kudos of having two world Heritage Sites in the county,” said Haigh (pictured).
“It is also essential that the organisation continues to work together with the industry to influence key policy-makers and ensure that regional and national decision-making and infrastructure supports the needs of our £2.72bn visitor sector.
“I will be getting out across the county in the coming weeks to meet with Cumbria Tourism members and to listen to their views.
“I am looking forward to working with a range of businesses and other strategic partners to help devise new ways not just to attract visitors, but to encourage them to stay longer, explore more and increase their spend.”