THE 250-year head lease for the entire Watefront development in Southport has been acquired by Bliss Hotels for an undisclosed sum. It follows purchase by Bliss of the Ramada Plaza Hotel (pictured) on the site last December
Overlooking the Marine Lake and coast beyond and adjacent to the Southport Theatre and Convention Centre, the Waterfront comprises the 133-bedroom four-star Ramada together with a Genting Casino and a Hungry Horse operated by Greene King.
Bliss Hotels – a Bliss Investment Partners venture – said it is already working up plans for the launch of the new Waterfront. Daniel Broch, BIP partner, said it would be a vibrant multi-faceted leisure based destination in what was surely one of the finest coastal locations in the country.
“We’ve got a lot of additional space to work with so expect to see some really exciting ideas and additions which will connect with a wide customer base across the region. This is going to be a ‘must see’ for Merseyside,” he said.
Robert Agsteribbe, BIP & Bliss Hotels partner, added: “Our belief in Southport has only firmed up since our 2016 acquisition of the hotel.
The support and enthusiasm from Sefton council has been a key part of that combined with our increased understanding of the aspiration Sefton have for the location and, indeed, the energy and ambitions of the wider region.”