Now in their 28th year, the awards recognise those businesses and individuals who continuously raise the bar of England’s tourism offer.
Hosted by TV personality Sue Perkins, the ceremony took place at the Hilton Waldorf in London and welcomed 67 finalists selected from almost 600 applications, the highest number ever received.
The 25 award winners, from Afternoon Tea of the Year to Sustainable Tourism Award, Tourism Pub of the Year to Business Tourism Award, span the length and breadth of the country from Yorkshire to Devon, Warwickshire to Northumberland.
Craig Bancroft, managing director of Northcote said: “We are absolutely delighted to win the Hotel of the Year award at the VisitEngland Awards for Excellence 2017.
“Having already been nominated within our regional heat with Marketing Lancashire, you always hope that you may be lucky enough to reach the final.
“To come away with this award is yet again testament to the dedication and commitment from all our staff to ensure that our guests leave having had a fabulous Lancashire experience.
“Northcote’s aim is always to be an oasis of food and wine excellence with outstanding and genuine hospitality. Winning this award endorses the spirit of our goal.”
Ruth Connor, Chief Executive of Marketing Lancashire said: “We’re very proud to have Northcote, our winner of the 2016 Lancashire Tourism Awards Best Hotel, now being recognised as England’s Best Hotel by the national tourist agency, VisitEngland.
“Northcote has nurtured an incredible team and continued to build on an already enviable reputation for excellence, which is being rewarded with an array of awards acknowledging their status as the country’s best in class – which they truly deserve.”
Other award winners in the North West were The Art School Restaurant, Liverpool (Taste of England) and Chester Zoo (Family Friendly Food & Drink Business of the Year).
VisitEngland chief executive Sally Balcombe said: “This year’s awards were fiercely contested and we had some terrific applications, showcasing not only the excellence on offer within English tourism but also the outstanding innovation and the sheer diversity of experiences throughout the country.”
PICTURE (from left): Sue Perkins, Kaye Mathew, Sales & Marketing Director at Northcote, Cilla Lowe, Digital Marketing Manager at Northcote and Denis Wormwell, Chairman of the VisitEngland Advisory Board