Published On: Mon, Mar 20th, 2017

Restaurant’s £250k makeover feeds 70% turnover increase

The-PackTHE owners of an Italian restaurant in the village of Belthorn, Lancashire, are reporting a 70% increase in turnover following a £250,000 investment.

Refurbishment of the Pack, which was majority funded by SME lender Reward Finance Group, included the knocking through of internal walls to make it open plan and contemporary and enabling it to increase covers from 60 to 80.

In addition the bar area has been extended, a new entrance built and an outside terrace created to take advantage of the views over the Ribble Valley and Pendle Hill.

As well as retaining an open plan kitchen, it now includes a wood-fired pizza oven.

The increase in covers and rise in turnover has led to an additional five jobs being created, taking the team to 15, plus the appointment of a new Italian chef from Sicily.

Karl Elsworth who owns the restaurant with his wife Jo-Ann, said: “We have owned The Pack for five years and we knew it needed a change. Although it is in a fabulous village, it is off the beaten track and it is therefore a destination venue.

“We were keen to retain the best of the historic features of the building, while giving it a contemporary feel. We were confident that this would attract additional customers and encourage more dwell time while they are here.

“It was an ambitious project, as we had to close for three months to complete it, so we are grateful that Russell Holt and the team at Reward Capital had faith in us and provided the funds to enable it to happen.

“With the new chef joining us shortly we will be looking to increase revenue further by opening at lunchtimes during the week.”

Russell Holt, business development director for Reward Finance Group in the North West, said: “I was impressed with Karl and Jo-Ann from the first meeting. They are both driven and passionate about the restaurant.

“They knew exactly what was needed to take the restaurant onto the next level and dramatically increase its profitability.

“We therefore had no hesitation in providing the funds to bring the plans to reality and we are delighted for them both that their confidence has paid off with such dramatic results.”

PICTURE: Karl and Jo-Ann Elsworth with Russell Holt

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