Lowry Hotel launches charter to welcome more Chinese visitors
The hotel is building on its special experience in the market with the launch of a charter aimed at making stays in the city more enjoyable for Chinese tourists.
With the introduction of direct flights from Manchester to Beijing in June 2016, Hainan Airlines now flies four times a week to mainland China, making tourist visits to the city easier than ever.
Chinese tourism is set to continue with direct flights to Hong Kong with Cathay Pacific being increased to five per week as of June 2017.
Already the only hotel in Greater Manchester with a section on We Chat – a Chinese version of Facebook with 700m followers – the Lowry Hotel is now improving its appeal to Chinese guests, after appointing Chinese agency Tong Digital.
The Lowry Hotel has also played host to film crews from Hunan TV, the second largest TV station in China and Mango TV, an online streaming service with 49 million views daily.
The charter includes the fact that The Lowry Hotel enjoys the largest beds of the city centre hotel sector – something which the hotel, with its knowledge of the Chinese visitor market, understands is a big preference of Chinese travellers.
The charter also includes Chinese food such as congee, or rice porridge, for breakfast, and the availability of payment via China Pay, a credit card widely used in China.
Other initiatives include arranging personal shopping trips to department stores Selfridges and Harvey Nichols, and iconic British brands such as Burberry on New Cathedral Street and Mulberry in Spinningfields.
Adrian Ellis, General Manager at The Lowry Hotel, said: “We have taken steps to ensure Chinese guests feel an exceptional level of hospitality from the moment they step into the hotel.
“Chinese guests tend to travel after the Chinese New Year holiday, meaning February is a great opportunity for the Lowry Hotel to encourage the Chinese Tourist industry, particularly with the new direct flights from the mainland and Hong Kong.”
A spokesperson for Marketing Manchester added: “Chinese visitors are among the highest spending, with each travellers spending on average £3,131. We want to make sure these tourists are coming and spending their money in Greater Manchester and we have been leveraging the new direct route with Hainan Airways to achieve that aim.
“Our goal is to make Manchester the most welcoming city for Chinese visitors and we will be doing this by providing China Welcome training, encouraging more hotels and retailers to employ Mandarin-speaking staff and to accept Chinese debit cards.“