easyCoffee eyes Manchester for 20 new £1 outlets
Founded by easyJet’s Sir Stelios Haji-Ioannou, the chain first launched earlier this year, with two sites in London and a third in Southend-on-Sea.
Speaking about plan to open more than 200 outlets across the UK during the next two years, brand director Nick Paterson-Jones said: “Manchester itself could probably take 20 sites.”
In a direct challenge to chains such as Starbucks and Costa, easyCoffee sells a full range of coffees for £1 a time and other drinks under £2 as well as food including baguettes, ciabattas and toasties for around £3.
“If you were in Europe, it doesn’t cost £3, it costs €1. So we’re more closely associated with the coffee prices you find in mainland Europe,” said Paterson-Jones.
“Quality is the key thing there is no difference in our coffee than anywhere else. We’re just challenging the marketplace and what’s out there.”
The exact numbers and locations are yet to be confirmed, he added, but said there were are a lot of interested parties looking to take on the franchises.
“We’re looking to appoint a local area master franchisee – and they will be responsible for the roll out. We will be deciding about how many and when after the new year. Hopefully we’ll be active by 2017.”