BIG name music concerts, Premier League soccer, the Labour Party Conference and events such as the Asian Lifestyle Wedding and Fashion Show helped Manchester hoteliers to increase occupancy levels and revenue per available room last year, new figures show.
A report by data supplier STR Global showed occupancy levels grew 2.6 per cent in 2010, from 69.3 per cent to 71.1 per cent.
Revenues per available room increased by £1, or 2.1 per cent, to £48.
Manchester had the ninth highest percentage growth rate in both cases.
Paul Lupton, north west head of corporate finance at accountants and business advisers Deloitte, which jointly produced the report with STR Global, said: “The statistics clearly show that Manchester continued to perform well throughout 2010, increasing both occupancy levels and revPAR at a steady rate. Tourism, from both business and pleasure visitors, remains strong across the city region. Manchester has an awful lot to offer.
“As a result, our hotels have managed to keep busy and retain good levels of occupancy where other regional cities have struggled with the drop in consumer and business spending.”
He added: “Predictions for the 2011 hotel market are that the UK regions will see further rises and although the early part of the year will be difficult for everyone in the leisure industry as the effects of public sector job cuts and increases in VAT take effect.”